Data Broker Opt-Out Guide

How Data Brokers Work

Data brokers collect information from public records, social media, purchase history, and other sources. They compile profiles and sell access to:

• People search sites: Charge $1-40 per search for your address, phone, relatives
• Marketers: Sell lists for targeted advertising
• Background check companies: Feed data to employment/tenant screening
• Anyone who pays: Including scammers, stalkers, and identity thieves

Before You Start

Gather Your Information

You'll need to find your listings before you can remove them. Prepare:

• All variations of your name (maiden name, nicknames, middle name variations)
• Current and previous addresses (past 10 years)
• All phone numbers associated with you
• Email addresses (use a dedicated privacy email for opt-outs)

Set Up Tracking

Track your progress. Most brokers require 45 days to process, and some require follow-up. Use a spreadsheet or our Opt-Out Tracker to track your progress.

Priority Broker List

Start with these 12 brokers. They're the most commonly used and have the broadest reach. Removing your data here covers the majority of exposure.

Step-by-Step Process

1. Search for Your Listing

Go to the broker's main site and search for yourself. Try different name variations. Screenshot any listings you find—this documents what they have.

2. Find the Opt-Out Page

Look for links labeled "Privacy," "Opt-Out," "Do Not Sell," or "Remove My Info." It's often buried in the footer. Use our direct links above to save time.

3. Submit Your Request

Most brokers require you to:

• Identify the specific listing(s) to remove
• Provide an email address for confirmation
• Verify your identity (email link, phone, or captcha)

4. Confirm and Document

Check your email for confirmation. Save confirmation numbers. Note the date and expected completion time (usually 45 days).

5. Verify Removal (45+ Days Later)

After the waiting period, search for yourself again. If your listing is still there, escalate by:

• Submitting another request with your confirmation number
• Filing a complaint with your state AG if you have privacy law protections
• Using CCPA/state rights if applicable

Common Challenges

Beyond the Priority List

After completing the priority brokers, consider:

• Google yourself: Find and remove listings that appear in search results
• Check aggregator networks: Some brokers share data—removing from one may cascade
• Review marketing preferences: DMAchoice.org, NAI opt-out, DAA opt-out
• Consider paid services: If you value your time over money, see our comparison

Protect Yourself Going Forward

Removing your data is step one. To prevent future exposure, consider these essential privacy tools:

• VPN: Encrypts your internet traffic and hides your IP address from trackers and data collectors
• Password manager: Unique passwords for every account prevent one breach from exposing everything
• Privacy-focused browser: Firefox, Brave, or DuckDuckGo block tracking by default