Frequently Asked Questions
Common questions about data brokers, opt-outs, and how to protect your privacy.
What is a data broker?
A data broker is a company that collects personal information about individuals — from public records, purchase histories, social media, loyalty programs, and other sources — and sells that information to marketers, background check services, people-search sites, and other buyers. There are over 750 data brokers in the US, most of which operate without most people's knowledge.
What kind of information do data brokers have?
Data brokers typically hold name, current and past addresses, phone numbers, email addresses, family members, estimated income, property records, voting registration, vehicle records, professional licenses, social media profiles, and in some cases purchase history and browsing behavior. People-search sites make much of this information searchable by anyone.
Can I really remove my information from data broker sites?
Yes, but it takes effort and persistence. Most data brokers are legally required to process opt-out requests, though compliance rates vary. PrivacyFix provides step-by-step guides for each major broker. The process is free but time-consuming — expect 2–10 minutes per broker, with some requiring follow-up. Paid services like DeleteMe and Incogni automate this but cost $100–200/year.
Does my information come back after I opt out?
Sometimes. Data brokers regularly refresh their databases from public records and other data sources. A removal can be undone if new public records are filed (like a home purchase or voter registration update). Many privacy advocates recommend re-checking major broker sites every 6–12 months.
Does PrivacyFix store any of my personal information?
No. The Privacy Audit tool and Opt-Out Tracker run entirely in your browser. Your audit responses and tracker data are stored only in your browser's localStorage — they never leave your device and are not transmitted to any server.
What are my rights under state privacy laws?
Rights vary by state. California (CCPA/CPRA), Virginia (VCDPA), Colorado (CPA), Connecticut (CTDPA), and many other states now give residents the right to know what data is collected about them, to delete it, and to opt out of its sale. Use the State Rights Lookup tool on PrivacyFix to find what rights apply in your state.
Is PrivacyFix affiliated with any data broker?
No. PrivacyFix has no affiliation with, and receives no compensation from, any data broker or data broker service. We do not receive referral fees from paid privacy services. Our guides and tools are provided free of charge.
What is the California DROP portal?
The California DELETE Act established the California Data Broker Registry and created a centralized deletion mechanism — the DELETE Rights for Opt-out Preferences (DROP) portal — that allows California residents to submit a single opt-out request that applies to all registered California data brokers at once. PrivacyFix provides guides on using the DROP portal.